How to Increase Website Traffic – A Guide For Beginners

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How to Increase Website Traffic – A Guide For Beginners

How to Increase Website Traffic – A Guide For Beginners

There is no way around it. If you have a website, your business needs visitors. The more, the merrier.

But, quantity is not the most important thing you need to worry about. You also need visitors who perform the actions you want them to perform, whether it be purchasing your product, subscribing to your email newsletter, or downloading your PDF file.

So, the real question is not how to get more website traffic, but rather how to get traffic that converts? Furthermore, how do you do it profitably?

This article will help you answer those questions. It is a simple guide to increasing website traffic for beginners.

It consists of three sections:

Basic concepts – this section will take you through the most important concepts of traffic building.
Core priorities – this section will introduce you to the core priorities you should be working on.

How-to strategy – this section will give you a specific step-by-step strategy that will help you leverage your time and resources in order to generate the maximum amount of targeted website traffic, possible.
Let’s begin, shall we?

Basic concepts
Humans vs. bots

Image Source: Statista

Strictly speaking, website traffic is anybody and anything that visits your website. This includes both human visitors and automated bots (which are, basically, computer programs designed to roam the Internet for one reason or another).

Obviously, it’s the human visitors you care about the most. But, you need to pay attention to the bots, too. Some of them are important.

Googlebot, for example, is a program Google uses to crawl your website for the purpose of indexing in Google Search. If you don’t allow it to access your site, you will effectively exclude yourself from Google and you can say ‘goodbye’ to the free traffic from this all-important search engine.

Other bots, however, can be malicious and could potentially cause a lot of harm.

Therefore, website security is extremely important. Especially, as the popularity of your website grows, thanks to you implementing the traffic generating priorities and strategies mentioned later in this article.

But, first, let’s look at where the human traffic comes from…

Traffic sources
When you think about it, there is virtually an unlimited number of traffic sources. Basically, every online document (including non-HTML ones, such as PDF files), every chat message, every post on Facebook, every tweet, every game, can contain a website link.

Furthermore, a website address can be typed into any online browser on any Internet-enabled device.

In order to make some sense of this, it is useful to think of website traffic in terms of marketing channels according to its origin.

Generally, we recognize these 9 default marketing channels:

Organic Search traffic

This is traffic that comes from the search engines’ organic results. When people search for something in Google, for example, and then click on a result that is not a paid ad, they are referred to as organic traffic.

Paid Search traffic

The opposite of organic search is paid search. Paid Search traffic occurs when somebody clicks on an advertisement inside the search results. You need to pay for this traffic, usually on a pay-per-click (PPC) basis. It means you pay each time someone clicks on your ad.

Display traffic

This traffic is from display advertising, such as Google AdWords remarketing campaigns, banner advertising, and contextual ads.

Referral traffic

Whenever users’ click on a link from another website (other than major search engines), they are categorized as referral traffic.

Affiliate traffic

Any traffic resulting from affiliate marketing efforts, namely visitors arriving at your website via affiliate links, is called affiliate traffic.

Direct traffic

Strictly speaking, direct traffic originates when someone navigates to your website by typing its address into their browser. However, in Google Analytics, direct traffic numbers can sometimes be inflated because traffic from unrecognized sources is also accounted for as direct traffic.

Social traffic

Visits from social media sites that are not ads, such as Facebook, Twitter, Instagram, etc. are called social traffic.

Email traffic

This category includes traffic from clicks on links in email messages, whether mass email marketing or individual messages.

Other

Anything else that doesn’t fit one of the above categories.

Measuring website traffic
You want to keep track of who is visiting your website, what pages they visit, how long they stay, and where they have come from.

One of the best tools for measuring and analyzing website traffic is Google Analytics. It is extremely powerful and if you don’t already have it installed, it is highly recommended you do so as soon as possible.

To monitor traffic from individual channels, navigate to Acquisition > All Traffic > Source/Medium and viola!

At the same time, it is important to note that Google Analytics bundles traffic into channels based on the source and/or medium parameters, passed by the links themselves.

This means that the quality of the data depends on how good a job you do at tagging your campaigns. If done incorrectly (or not done at all), traffic can end up being miscategorized and your data will not show the real picture.

So, make sure you read up on how to use Google Analytics and, specifically, on the implementation of UTM parameters for tagging campaigns.

Deceptive tactics to avoid
You probably noticed from the list of channels above that, with the exception of Direct traffic, in all other instances the visitor arrives at your website after clicking on a link.

Normally, the context in which the link is placed, the actual link text (or image) or both, would make it clear that clicking it will take the visitor to your website.

However, some webmasters try to hide from their visitors that clicking something will result in them ending up on another website.

For example, infamously, free video-sharing sites often apply deceptive advertising tactics, where clicking the play button in the media player, will automatically open the advertiser’s website in a new window. Another example is automatic popups or popunders, where the advertiser’s website is loaded in a separate window.

These and other deceptive tactics are not recommended and you should always stay away from them.

First, they annoy the hell out of your visitors because they hinder (rather than help) them from accomplishing the task they originally set out to do.

Second, these tactics tend to convert very poorly. So, while you can get tons of visitors to your website quickly, only a tiny percentage of them will take the action you want them to. As a result, you need to buy even more traffic. This not only increases your cost but also alienates even more potential customers in the process.

Finally, but not lastly, deceptive obtrusive tactics are frowned upon by the search engines. If you are not careful, using them might actually harm your ability to attract visitors from organic search (think Google penalty).

Oh, and you won’t be able to use certain paid search services, including Google Adwords, to advertise your services, because you would be breaking their terms of service.

Different types of media
Before we get to discuss the actual process of building website traffic, there is one more concept I want you to understand. It is the concept of owned media.

You see, when you look at the different sources of traffic, you will realize that it is possible to distinguish between three types of media:

Earned media – media you have no control over; these are usually other peoples’ websites, social media channels, etc.
Paid media – media you pay to get mentioned on or linked to; these are places you can get to via advertising, most frequently through the big advertising programs, such as Google Adwords or Facebook Ads.
Owned media – media you have full control over; these are all your different websites, social media accounts, etc.
It is the last one, owned media, that has the potential to become the cornerstone of your Internet marketing strategy.

Because you have total editorial control over the content (within the applicable terms of service, of course), you are able to shape these in the exact way you need.

In other words, actively developing your own media allows you to be in much better control of what results come up in the search results pages and for which keywords. When flawlessly implemented, this concept allows you to dominate entire search results pages, thus harvesting most of the search traffic for the chosen search terms, leaving nothing to your competition.

For example, controls almost all of the results on Page 1 for his own brand:

With that said, it’s time to move onto discussing the core traffic building priorities…

Core priorities
When you simplify the entire effort of increasing website traffic, it boils down to the following strategic objectives:

Increase the quality of traffic sources
Increase the number of links and mentions
Increase the click-through rate
Anything you do should contribute to one of these objectives. If it doesn’t, your efforts are likely going to waste.

At this point, I could discuss an endless list of tactics – which would undoubtedly impress you, but ultimately you wouldn’t know how to choose or even where to start.

Instead, I’m going to give you a list of top priorities to focus on, which will guide you in everything you do. I have selected these priorities with special consideration to beginners and also business owners with limited time and money.

Later, I will show you how to leverage these priorities off one another in creating your traffic building strategy. You will see how your work on one priority will boost the effectiveness of results under other priorities while minimizing the effort and required resources.

Without further ado, these are your traffic-building priorities…

Priority #1: Target audience

Image Source: Digital Marketer

Your first priority is to get clear on who your ideal visitor is.

This process is called building a customer avatar (or buyer persona) and is absolutely crucial to your success.

Why?

Because it informs pretty much your entire marketing strategy and your sales process. Only once you know who your ideal visitor is, are you able to make informed decisions on what type of content to produce, which platforms to buy advertisements on, etc.

There are five major components of any good customer avatar:

Their goals and values as they pertain to your product or service.
The source of information they use (where do they hang out?)
Demographic information

(age,

gender,

marital status,

location,

job title,

income,

education, etc.)
Their challenges and pain points (what compels them to take action?).
Their potential objections and role in the purchase process (why would they NOT buy your product/service?)
It is possible (likely, in fact) that you will end up with multiple avatars, as you go through this process. This is entirely fine as long as you don’t go overboard and create a separate avatar for each nuanced difference.

Also, as you line up your customer avatars, you will likely realize that only one or two are responsible for most of your business. Those are the ones to focus on for traffic building, primarily.

Priority #2: Keywords and topics

Your second priority is to work on identifying topics with a good return on investment (ROI).

The combination of your buyer persona and your choice of keywords/topics will inform your content strategy and your content marketing efforts.

Why content marketing? Because…

Dollar for dollar, content marketing is the most cost-effective way to generate new leads. Just consider these facts:

Content marketing produces three times more leads than paid search and, generally, outbound marketing. It has both smaller up-front costs and bigger long-term benefits. Furthermore, as time goes on, content continues to perform with no extra expenses required. Meanwhile, paid search needs a continual cash flow to maintain results.
Content marketing drives six times higher conversions than traditional marketing for converting people into leads and leads into customers.
Generating leads through content marketing costs 62% less than outbound marketing.
61% of U.S. online consumers have made a purchase based on recommendations from a blog.
If you are still not convinced, this infographic should help:

Infographic Source: Demand Metric

Bottom line: content marketing works. It is efficient, compelling, less expensive and persuasive without being intrusive.

So, how do you find content topics that have the best potential for driving the highest return on your investment (ROI)?

First, ask yourself the following question: “What issues, problems or questions do my ideal customers face immediately before, after or while they are using my product or service?”.

Try to spot commonalities or patterns that might indicate the existence of broader topics.

Once you brainstorm a list of potential topics, open the AdWords Keyword Planner tool and type in your topics, one by one, while matching the targeting settings as close as possible to your ideal visitor avatar.

Review other keyword ideas and take note of all keywords that might be relevant.

Collect data on keyword volume (Avg. monthly searches) and suggested bid price.

Prioritize the data to identify the most relevant keywords/topics with the biggest search volume and highest bid price. These are topics that have the highest potential ROI for you.

Once you’re done, you can proceed to the next priority…

Priority #3: Content
To convince someone, who has never heard of you, that you are the best choice for them – especially when they might not even know they have a problem – is a tall order at best.

For an ice-cold prospect to become a customer, they will need to travel through three stages:

Awareness – They must first become aware that they have a problem and that you have a solution for it.
Evaluation – Next, they must now evaluate the various solutions available to them, including your competitors’.
Conversion – Only then comes the purchase and, ideally, the prospect becomes a repeat customer.
To move a prospect through all these stages, you will need to give them content specifically designed to satisfy their needs at each stage.

In other words…

They need content at the top of the funnel (TOFU) that facilitates awareness.
They need content in the middle of the funnel (MOFU) that facilitates evaluation.
They need content at the bottom of the funnel (BOFU) that facilitates conversion.
… and each part of the funnel requires a different kind of content.

Image Source: Digital Marketer

I know what you are thinking now, “How on Earth am I going to create all this content?” The good news is, if you are strategic about it, it doesn’t have to be a lot.

You see, the key to perfect content marketing is understanding and anticipating your visitors’ intent, and then, creating the content “assets” needed to address that intent.

The benefit of having content suitable for different stages of the customer journey is that you will be able to capture even those people who are not yet actively looking for your product or service.

The result is more website traffic and more opportunities to build lasting customer relationships.

Priority #4: SEO

As you work on your content, optimizing it for the search engines should become second nature.

You don’t need to become an SEO expert. Nor do you need to hire one. But, you should have at least some grasp of the SEO basics.

At a minimum, you need to master title tags and meta description tags.

Title tags

A title tag is a piece of HTML code that contains the title of a web page. It is meant to be an accurate and concise description of the page’s content.

Title tags are a major factor in helping search engines understand what your pages are about, and they are the first piece of information most people will see when they search for something in Google or other major search engines, or when somebody pastes a link for them on social media or in their favorite messaging application.

Your title tags show up in three important places:

Search engine result pages.
Web browsers.
Social networks.

Because title tags are such an important part of both search engine optimization and the user experience, writing good title tags is one of your best investments.

Here’re the best practices for writing effective title tags:

Write copy that gets the click.
Put important keyword(s) first. Don’t keyword-stuff.
Include your brand name (if applicable).
Try to stand out in the search results (be different).
Create a unique title for each page.
Keep your titles under 65 characters in length.
Meta description

A meta description is another piece of HTML code. It is meant to provide a summary of a web page.

Meta descriptions are not a ranking factor in Google. Nevertheless, they are an important element of your SEO strategy. Why?

They appear underneath the blue clickable links in search result pages (SERPs). Therefore, they do impact user behavior, specifically, whether the user clicks on a result or not.

As a result, a high-performing meta description will get you more clicks from the same ranking position.

Also, because user behavior influences Google rankings, an above-average click-through rate (CTR) is likely to have a positive impact on your rankings.

Here’re the best practices for meta descriptions:

Write them as compelling ads.
Write a unique meta description for each page.
Keep the length under 300 characters.
Of course, there is a lot more to SEO than title and meta description tags and it makes sense to invest time into learning it.

Also, if you have an established website, learn how to perform an SEO audit. It will help you determine if there is something wrong with your website if it’s been penalized by Google, and to identify your SEO priorities.

Priority #5: User engagement
Everything that results in the user taking action on your website helps you in at least two ways:

It helps you better understand how to move them faster along their customer journey, converting them from visitors to customers.
It sends a positive signal to Google and results in better ranking positions in Google Search.
So, improving user engagement is a big deal.

There are basically 6 important metrics to pay attention to:

Click-through rate – the percentage of people who click on your link (e.g. search result listing, ad, link on another website, etc.).
Time on site – the average amount of time a visitor spends on your website.
Page views per session – the average number of pages a visitor sees per visit.
Return visits – the percentage of returning visitors for a given time period (daily, weekly, monthly, annually).
Action was taken – the percentage of visitors who took action. The action could be anything that is important to your customer journey: making a purchase, subscribing to your newsletter, requesting a free demo, leaving a comment, sharing your content on social media sites, etc.
Bounce rate – the percentage of visitors who left your website after viewing only one page.
Fortunately, Google Analytics is perfect for measuring these things:

The best practices for user engagement are:

Compelling link text and accompanying supporting text (in case of search results pages, these are compelling titles and meta descriptions; in case of ads, these are the ad headline and the ad copy).
Fast-loading website. A fast website is good for user experience. Ideally, it should load in under 2 seconds.

Good web design. Professional design communicates trustworthiness. It also helps improve the user experience. Naturally, your website should look good on mobile devices, too.
Easy navigation. Every important section of your website should be easily accessible from any other page. The visitor should be easily able to identify their current location and its position within the site’s hierarchy.

Quality content. Your content should be readable, understandable and easy to scan, with a clear structure and appropriate headers and supporting sub-headers. Good visuals and use of other media help to keep users engaged and provides additional ways to consume the content.
Message match. Your landing pages should match the phrasing of any ad copy or a link text that brought the visitors there. This applies particularly to the pages’ headlines and visuals. Strong message match reduces friction and reassures users they’ve arrived at the right place.

Image Source: DisruptiveAdvertising

Prominent and compelling calls to action (including social sharing buttons, where relevant).
Additional content options available and clearly visible to users who didn’t take action.
Further reading:

11 Top Hacks to Enhance User Engagement on Your Blog
5 Ways to Increase Engagement With Your Target Audience
The No-BS Guide to Increasing Engagement on Your Website
Priority #6: Multiple channels
The premise of this priority is simple: be where your customers are.

The world is getting busier and noisier. There is an endless stream of information to consume, millions of products offered, and thousands of advertising messages constantly thrown at people.

As a result, more and more customers are using multiple channels to find the information they need to evaluate products and services. They rely less on your website and the relationship with your sales representative. They tend to find more information on their own.

Because of this, you need to be in all the places your customers are using to search for information and help them find it.

To start, review the information you collected when you were creating your customer avatars. Where are your ideal customers hanging out? Where do they spend most of their time online?

Are most of them on Facebook? Then you need to be on Facebook.

Do they have a Twitter account? You need a Twitter account, too.

Reddit? Pinterest? Instagram? Youtube? Any of the industry-specific or niche social sites? Yes, you need an account on each.

Image Source: DreamGrow

If this sounds overwhelming, it is. Luckily, there are social media tools that help automatize most of the work.

There are other challenges to contend with, too:

Targeted messaging – You need to be delivering the right message to the right audience, at the right time.
Highly choreographed campaigns – Your campaigns need to be carefully coordinated across all channels, in a way that the customer finds meaningful and trustworthy.
Measuring results – It is increasingly difficult to know which channels, campaigns or sequence of touch points contribute to qualified conversions and sales.
At the same time, your multi-channel marketing will become a lot easier, if you focus on the following aspects:

Create and maintain a single view of the customer across all channels. Because today’s customers interact with your brand in a variety of ways across multiple touch points, it is vital you understand how your customers behave across all channels.
Establish a multichannel marketing platform. Treating your multi-channel presence as a platform, you will be able to integrate all channels, present, and future. It will also greatly simplify your campaign execution, as a single campaign can be replicated across various channels.
Create consistent customer experiences across all channels. While the quality of the customer experience is important, consistency is equally important. That’s because your customers experience your brand as a whole, whether their interactions with you are online, in a store, over the phone, or some combination of these.
For example, below is BMW USA’s website along with their presence on 5 different social media platforms:

1. Ask your friends and colleagues to share your content.

2. Find blogs that write about relevant topics and send them a message…

“Hi! Do you have any upcoming roundups in the works? I have some great original content that would be a great fit for your site. Topics include [your topics]. Let me know if you’re interested!”

Or:

“Hi! I was searching for [topic] and saw your post [URL]. Just wanted to give you a heads up that I created something that would be a great addition to an upcoming blog post on the topic. It’s [describe the content in one sentence]. Let me know if this is something you’d be interested in and I will send it your way to check it out.”

In either case, do not include the URL to the article. Send it only once they express interest!

3. Email all companies mentioned in your content to let them know they’ve been featured.

“Hi! Wanted to reach out to let you know I cited your blog post [title] in an article I wrote on [topic]. You can check it out here: [URL]. If you find our article worthy, feel free to share it with your audience.”

4. Contact people who have linked to similar content in the past.

Go to ahrefs and export all the links pointing to competing content into a spreadsheet.

Remove any pages/domains that don’t make any sense to contact, like forums, product reviews, etc.

Email the rest a message along the lines of…

“Hi! I noticed you linked to XYZ. Just wanted to give you the heads up that I created a similar article, but it’s more thorough and it’s up-to-date: [URL]. Maybe it’s worth mentioning on your page.”

5. Send a summary of your article with a link to your e-mail list.

6. Post a short summary of your article with a link to all your social media accounts.

7. Pay to reach relevant and lookalike audiences with your post summarizing the article.

8. Create a custom audience on Facebook for people who saw your article, but did not take action (opted-in for the lead magnet), and run an ad for the lead magnet.

Why?

Why content marketing? Because…

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Google’s Top most Ranking Factors Complete List (2020)

Google’s 200 Ranking Factors: The Complete List (2020)

You might already know that Google uses over 200 ranking factors in their algorithm…
But what the heck are they?
Well, you’re in for a treat because I’ve put together a complete list.
Some are proven.
Some are controversial.
Others are SEO nerd speculation.
But they’re all here.
And I recently updated this entire list for 2020.
Let’s dive right in.

Domain Factors

Page-Level Factors

Site-Level Factors

Backlink Factors

User Interaction

Special Google Algorithm Rules

Brand Signals

On-Site Webspam Factors

Off-Site Webspam Factors

Domain Factors

Domain Age: In this video, Google’s Matt Cutts states that:

“The difference between a domain that’s six months old versus one year old is really not that big at all.”

In other words, they do use domain age. But it’s not that important.

“Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain.”

“…When I checked the whois on them, they all had “whois privacy protection service” on them. That’s relatively unusual. …Having whois privacy turned on isn’t automatically bad, but once you get several of these factors all together, you’re often talking about a very different type of webmaster than the fellow who just has a single site or so.”

Penalized WhoIs Owner: If Google identifies a particular person as a spammer it makes sense that they would scrutinize other sites owned by that person.
Country TLD extension: Having a Country Code Top Level Domain (.cn, .pt, .ca) can help the site rank for that particular country… but it can limit the site’s ability to rank globally.

Page-Level Factors

Keyword in Title Tag: Although not as important as it once was, your title tag remains an important on-page SEO signal.
Title Tag Starts with Keyword: According to Moz , title tags that starts with a keyword tend to perform better than title tags with the keyword towards the end of the tag.
Keyword in Description Tag: Google doesn’t use the meta description tag as a direct ranking signal. However, your description tag can impact click-through-rate, which is a key ranking factor.
Keyword Appears in H1 Tag: H1 tags are a “second title tag”. Along with your title tag, Google uses your H1 tag as a secondary relevancy signal, according to results from one correlation study:
TF-IDF: A fancy way of saying: “How often does a certain word appear in a document?”. The more often that word appears on a page, the more likely it is that the page is about that word. Google likely uses a sophisticated version of TF-IDF.
Content Length: Content with more words can cover a wider breadth and are likely preferable in the algorithm compared to shorter, superficial articles. Indeed, one recent ranking factors industry study found that content length correlated with SERP position.
Table of Contents: Using a linked table of contents can help Google better understand your page’s content. It can also result in sitelinks:
Keyword Density: Although not as important as it once was, Google may use it to determine the topic of a webpage. But going overboard can hurt you.
Latent Semantic Indexing Keywords in Content (LSI): LSI keywords help search engines extract meaning from words that have more than one meaning (for example: Apple the computer company vs. Apple the fruit). The presence/absence of LSI probably also acts as a content quality signal.
LSI Keywords in Title and Description Tags: As with webpage content, LSI keywords in page meta tags probably help Google discern between words with multiple potential meanings. May also act as a relevancy signal.
Page Covers Topic In-Depth: There’s a known correlation between depth of topic coverage and Google rankings. Therefore, pages that cover every angle likely have an edge vs. pages that only cover a topic partially.
Page Loading Speed via HTML: Both Google and Bing use page speed as a ranking factor. Search engine spiders can estimate your site speed fairly accurately based on your page’s HTML code.
Page Loading Speed via Chrome: Google also uses Chrome user data to get a better handle on a page’s loading time. That way, they can measure how quickly a page actually loads to users.
Use of AMP: While not a direct Google ranking factor, AMP may be a requirement to rank in the mobile version of the Google News Carousel.
Entity Match: Does a page’s content match the “entity” that a user is searching for? If so, that page may get a rankings boost for that keyword.
Google Hummingbird: This “algorithm change” helped Google go beyond keywords. Thanks to Hummingbird, Google can now better understand the topic of a webpage.
Duplicate Content: Identical content on the same site (even slightly modified) can negatively influence a site’s search engine visibility.
Rel=Canonical: When used properly, use of this tag may prevent Google from penalizing your site for duplicate content.
Image Optimization: Images send search engines important relevancy signals through their file name, alt text, title, description and caption.
Content Recency: Google Caffeine update favors recently published or updated content, especially for time-sensitive searches. Highlighting this factor’s importance, Google shows the date of a page’s last update for certain pages:
Magnitude of Content Updates: The significance of edits and changes also serves as a freshness factor. Adding or removing entire sections is more significant than switching around the order of a few words or fixing a typo.
Historical Page Updates: How often has the page been updated over time? Daily, weekly, every 5 years? Frequency of page updates also play a role in freshness.
Keyword Prominence: Having a keyword appear in the first 100 words of a page’s content is correlated to first page Google rankings.
Keyword in H2, H3 Tags: Having your keyword appear as a subheading in H2 or H3 format may be another weak relevancy signal. In fact, Googler John Mueller states:

“These heading tags in HTML help us to understand the structure of the page.”

Outbound Link Quality: Many SEOs think that linking out to authority sites helps send trust signals to Google. And this is backed up by a recent industry study.
Outbound Link Theme: According to The Hillop Algorithm, Google may use the content of the pages you link to as a relevancy signal. For example, if you have a page about cars that links to movie-related pages, this may tell Google that your page is about the movie Cars, not the automobile.
Grammar and Spelling: Proper grammar and spelling is a quality signal, although Cutts gave mixed messages a few years back on whether or not this was important.
Syndicated Content: Is the content on the page original? If it’s scraped or copied from an indexed page it won’t rank as well… or may not get indexed at all.
Mobile-Friendly Update: Often referred to as “Mobilegeddon“, this update rewarded pages that were properly optimized for mobile devices.
Mobile Usability: Websites that mobile users can easily use may have an edge in Google’s “Mobile-first Index”.
“Hidden” Content on Mobile: Hidden content on mobile devices may not get indexed (or may not be weighed as heavily) vs. fully visible content. However, a Googler recently stated that hidden content is OK. But also said that in the same video, “…if it’s critical content it should be visible…”.
Helpful “Supplementary Content”: According to a now-public Google Rater Guidelines Document, helpful supplementary content is an indicator of a page’s quality (and therefore, Google ranking). Examples include currency converters, loan interest calculators and interactive recipes.
Content Hidden Behind Tabs: Do users need to click on a tab to reveal some of the content on your page? If so, Google has said that this content “may not be indexed”.
Number of Outbound Links:Too many dofollow OBLs can “leak” PageRank, which can hurt that page’s rankings.
Multimedia: Images, videos and other multimedia elements may act as a content quality signal. For example, one industry study found a correlation between multimedia and rankings:
Number of Internal Links Pointing to Page: The number of internal links to a page indicates its importance relative to other pages on the site (more internal links=more important).
Quality of Internal Links Pointing to Page: Internal links from authoritative pages on domain have a stronger effect than pages with no or low PageRank.
Broken Links: Having too many broken links on a page may be a sign of a neglected or abandoned site. The Google Rater Guidelines Document uses broken links as one was to assess a homepage’s quality.
Reading Level: There’s no doubt that Google estimates the reading level of webpages. In fact, Google used to give you reading level stats:

But what they do with that information is up for debate. Some say that a basic reading level will help you rank better because it will appeal to the masses. But others associate a basic reading level with content mills like Ezine Articles.
Affiliate Links: Affiliate links themselves probably won’t hurt your rankings. But if you have too many, Google’s algorithm may pay closer attention to other quality signals to make sure you’re not a “thin affiliate site“.
HTML errors/W3C validation: Lots of HTML errors or sloppy coding may be a sign of a poor quality site. While controversial, many in SEO think that a well-coded page is used as a quality signal.
Domain Authority: All things being equal, a page on an authoritative domain will rank higher than a page on a domain with less authority.
Page’s PageRank: Not perfectly correlated. But pages with lots of authority tend to outrank pages without much link authority.
URL Length: Excessively long URLs may hurt a page’s search engine visibility. In fact, several industry studies have found that short URLs tend to have a slight edge in Google’s search results.
URL Path: A page closer to the homepage may get a slight authority boost vs. pages buried deep down in a site’s architecture.
Human Editors: Although never confirmed, Google has filed a patent for a system that allows human editors to influence the SERPs.
Page Category: The category the page appears on is a relevancy signal. A page that’s part of a closely related category may get a relevancy boost compared to a page that’s filed under an unrelated category.
WordPress Tags: Tags are WordPress-specific relevancy signal. According to Yoast.com:

“The only way it improves your SEO is by relating one piece of content to another, and more specifically a group of posts to each other.”

Keyword in URL: Another relevancy signal. A Google rep recently called this a “a very small ranking factor“. But a ranking factor nontheless.
URL String: The categories in the URL string are read by Google and may provide a thematic signal to what a page is about:
References and Sources: Citing references and sources, like research papers do, may be a sign of quality. The Google Quality Guidelines states that reviewers should keep an eye out for sources when looking at certain pages: “This is a topic where expertise and/or authoritative sources are important…”. However, Google has denied that they use external links as a ranking signal.
Bullets and Numbered Lists: Bullets and numbered lists help break up your content for readers, making them more user friendly. Google likely agrees and may prefer content with bullets and numbers.
Priority of Page in Sitemap:The priority a page is given via the sitemap.xml file may influence ranking.
Too Many Outbound Links:Straight from the aforementioned Quality rater document:

“Some pages have way, way too many links, obscuring the page and distracting from the Main Content.”

UX Signals From Other Keywords Page Ranks For: If the page ranks for several other keywords, it may give Google an internal sign of quality. In fact, Google’s recent “How Search Works” report states:

“We look for sites that many users seem to value for similar queries.”

Page Age: Although Google prefers fresh content, an older page that’s regularly updated may outperform a newer page.
User Friendly Layout: Citing the Google Quality Guidelines Document yet again:

“The page layout on highest quality pages makes the Main Content immediately visible.”

Parked Domains: A Google update in December of 2011 decreased search visibility of parked domains.
Useful Content: As pointed out by Backlinko reader Jared Carrizales, Google may distinguish between “quality” and “useful” content.

Site-Level Factors

Content Provides Value and Unique Insights: Google has statedthat they’re happy to penalize sites that don’t bring anything new or useful to the table, especially thin affiliate sites.
Contact Us Page: The aforementioned Google Quality Document states that they prefer sites with an “appropriate amount of contact information”. Make sure that your contact information matches your whois info.
Domain Trust/TrustRank: Many SEOs believe that “TrustRank” is a massively important ranking factor. And a Google Patent titled “Search result ranking based on trust”, seems to back this up.
Site Architecture: A well put-together site architecture (for example, a silo structure) helps Google thematically organize your content. It can also helps Googlebot access and index all of your site’s pages.
Site Updates: Many SEOs believe that website updates — and especially when new content is added to the site — works a site-wide freshness factor. Although Google has recently deniedthat they use “publishing frequency” in their algorithm.
Presence of Sitemap: A sitemap helps search engines index your pages easier and more thoroughly, improving visibility. However, Google recently stated that HTML sitemaps aren’t “useful” for SEO.
Site Uptime: Lots of downtime from site maintenance or server issues may hurt your rankings (and can even result in deindexing if not corrected).
Server Location: Server location influences where your site ranks in different geographical regions (source). Especially important for geo-specific searches.
SSL Certificate: Google has confirmed that use HTTPS as a ranking signal.

According to Google, however, HTTPS only acts as a “tiebreaker“.
Terms of Service and Privacy Pages: These two pages help tell Google that a site is a trustworthy member of the internet. They may also help improve your site’s E-A-T.
Duplicate Meta Information On-Site: Duplicate meta information across your site may bring down all of your page’s visibility.
Breadcrumb Navigation: This is a style of user-friendly site-architecture that helps users (and search engines) know where they are on a site:

Google states that: “Google Search uses breadcrumb markup in the body of a web page to categorize the information from the page in search results.”
Mobile Optimized: With more than half of all searches done from mobile devices, Google wants to see that your site is optimized for mobile users. In fact, Google now penalizes websitesthat aren’t mobile friendly
YouTube: There’s no doubt that YouTube videos are given preferential treatment in the SERPs (probably because Google owns it ):

In fact, Search Engine Land found that YouTube.com traffic increased significantly after Google Panda.
Site Usability: A site that’s difficult to use or to navigate can hurt rankings indirectly by reducing time on site, pages viewed and bounce rate (in other words, RankBrain ranking factors).
Use of Google Analytics and Google Search Console: Some think that having these two programs installed on your site can improve your page’s indexing. They may also directly influence rankings by giving Google more data to work with (ie. more accurate bounce rate, whether or not you get referral traffic from your backlinks etc.). That said, Google has denied this as a myth.
User reviews/Site reputation:A site’s reputation on sites like Yelp.com likely play an important role in Google’s algorithm. Google even posted a rarely candid outline of how they use online reviews after one site was caught ripping off customers in an effort to get press and links.

Backlink Factors

“First, anchors often provide more accurate descriptions of web pages than the pages themselves.”

Obviously, anchor text is less important than before (and, when over-optimized, work as a webspam signal). But keyword-rich anchor text still sends a strong relevancy signal in small doses.

“In general, we don’t follow them.”

Which suggests that they do… at least in certain cases. Having a certain % of nofollow links may also indicate a natural vs. unnatural link profile.

Diversity of Link Types:Having an unnaturally large percentage of your links coming from a single source (ie. forum profiles, blog comments) may be a sign of webspam. On the other hand, links from diverse sources is a sign of a natural link profile.
“Sponsored” or “UGC” Tags: Links tagged as “rel=sponsored” or “rel=UGC” are treated differently than normal “followed” or rel=nofollow links.
Contextual Links: Links embedded inside a page’s content are considered more powerful than links on an empty page or found elsewhere on the page.
Excessive 301 Redirects to Page: Backlinks coming from 301 redirects dilute some PageRank, according to a Webmaster Help Video.
Internal Link Anchor Text: Internal link anchor text is another relevancy signal. That said, internal links likely have much less weight than anchor text coming from external sites.
Link Title Attribution: The link title (the text that appears when you hover over a link) may also be used as a weak relevancy signal.
Country TLD of Referring Domain: Getting links from country-specific top level domain extensions (.de, .cn, .co.uk) may help you rank better in that country.
Link Location In Content: Links in the beginning of a piece of content may carry slightly more weightthan links placed at the end of the content.
Link Location on Page: Where a link appears on a page is important. Generally, a link embedded in a page’s content is more powerful than a link in the footer or sidebar area.
Linking Domain Relevancy: A link from a site in a similar niche is significantly more powerful than a link from a completely unrelated site.
Page-Level Relevancy: A link from a relevant page also passes more value.
Keyword in Title: Google gives extra love to links from pages that contain your page’s keyword in the title (“Experts linking to experts”.)
Positive Link Velocity: A site with positive link velocity usually gets a SERP boost as it shows your site is increasing in popularity.
Negative Link Velocity: On the flip side, a negative link velocity can significantly reduce rankings as it’s a signal of decreasing popularity.

Top Valuable backlink checker of 2020

Valuable backlink checker.

you can now view your most popular anchor text and destination URLs.

According to Google, “Content and Links going into your site” are the two most important ranking factors followed by RankBrain.

So, if you have your content in place, you probably should focus on backlinks pointing to your domain and important pages, because quality links can help you outrank your competitors and get you additional referrer traffic.

When you’re new to SEO please read this section What Are Backlinks or The Value of Backlinks, and for those of you who know all about external links let’s dive right in.

How to use the backlink checker?
The Free Backlink Checker is developed to give you access to the backlink profile of any site on the web. See who is linking to you and research your best performing content. Find your competitors most valuable backlinks and examine their backlink profile to spot patterns and possible link opportunities.

Backlink checker results explained
Have a closer look at these metrics, so you know how to interpret the results:

The tool returns the 100 most valuable backlinks, depending on your selection:
External backlinks pointing to a specific page.
External backlinks pointing to your complete website.
One Link per domain (site-wide links are reduced to a single link in the report).
The links are sorted based on Ahrefs Domain rating.
Anchor text (text or image used for the link).

Follow / No-follow label.
Follow links %.
Total External Links.
Referring Domains.
Referring IPs.

The option to check Domain Authority (DA) & Page Authority (PA).
Most popular anchor text (the most used link text).
Most popular URLs (these are the pages receiving the most backlinks).
Use the export function to generate a .CSV file for Excel.

How to improve your backlink profile?

Before you start working on improving your backlink profile make sure you have the right content in place. I won’t bother you with the mantra: “Content is King”, oh sorry just did 😉 But it you don’t have you don’t have interesting quality content, it will be pretty hard to get results from your link building efforts.

So now we have this covered, here are 3 link building strategies you can use to improve your website authority and backlink profile:

Lost Link Recovery

Use a 301 redirect to make sure

visitors and search engines get referred to the right page, which will also help you to recover your lost link value. Use the Broken backlink checker to find link recovery opportunities.

Competitor backlink audit – Analyse the link profile of your competitor and research the opportunities, to match your, or even better outperform your competitors link profile and subject authority. When performing an competitor backlink audit you should also analyse inbound links pointing to top performing pages, so you don’t miss out on valuable link opportunities.

Relation building – Find influencers in your market, who already published well performing content. For example: Best SEO Tools For.. , Top 10 products, etc. You know these authors are interested in your subject and are possible able (when they like your product or service) to get you in front of your audience and earn you a valuable link doing so. To quickly identify list post, resources and authors for your subject have a look at the Link Building Tool.
Other tool suggestion:
Website Authority Checker,

Check the Domain Authority (DA), Page Authority (PA), Website Age and Social Share Count for a website.
Bulk Rank checker, Check the rankings of your website in Google.
Free Link Building Tool, Find 100+ relevant link building opportunities with just 2 clicks.

some great free tools at “SEO Review Tools.” Some of them are based on the Ahrefs API (showcasing the possibilities, speed and integrity of our data). Go to seoreviewtools.com an

https://amzn.to/382zH48

3D Effective Image SEO Tips must Every Digital Marketer Should Know

Top rank in google that thinking of each person .so brother and sister we must know that which Effective Image for SEO this important Tips Every Digital Marketer Should Know
By Raj…

Image optimization for SEO purposes is an art you should learn how to master. Since images take a lot of space on your website, it’s only natural to find ways to optimize them not only for better user experience and functionality but also for better ranks and traffic.The big dilemma is finding the balance between a well-optimized image that still preserves its visual quality and a fast, high-peformance website. Thus, the better question to ask is: Can optimized images help/complement your SEO efforts?

Image Optimization Tips for SEO-purposes-2

We shouldn’t add pictures to our content for the sake of having something to break our content and create more lines. That’s not the recommended way to use visual content. There are lots of situations when pixels are sacrificed and pictures have a bad-looking aspect. Why should some innocent pictures end up pixelated after compression when there are lots of other ways to optimize images and still keep the visual aspect? So, we gathered the most important tips that will help you not only optimize the images for SEO but also speed up your website and help you in your SEO endeavour.

Choose the Right Image Format

Optimize Image File Weight

Save Images at Smaller Resolutions

Resize Images to Scale

Reduce the File Size Using Plugins

Remove Any Irrelevant or Unneeded Metadata

Name Your Images and Add Alt

Descriptions for SEO Success

Use SVG Files to Have a Higher Clarity and Lighter Website

Our previous researches and case studies about the connection between images and SEO got us to this image optimization topic. We discovered then that Google can read text from images, which can have huge implication in rankings and Google Image Search world in the future.

It is highly possible that in the very near future, Google will probably change the algorithms regarding the way it will rank images. That change will dramatically impact the search, and thereby the SEO world. Especially since Google is using the object detection in images. Therefore, it is best to be prepared and follow our next image SEO tips to help Google “read” & rank your images in the near future.

Choose the Right Image Format

There are multiple file types for visual content, each serving for a different purpose. If you choose the right file, it will turn out to be a huge improvement. For web, you can choose:

JPEG format when you have pictures with a lot of color, color gradient and shading.
PNG format when you have a logo, or it is a picture with a lot of solid color or you need to use transparency.
GIF format when you have an animation or in the same situation explained or the PNG format.

JPEG PNG GIF
JPEG example Giraffe PNG example Gif example madagascar

Ilya Grigorik, Web performance engineer at Google, explains how you can choose the best file format for your picture through the next representation in Web Fundamentals on Google Developer website.

Image-format-tree
Source: developers.google.com

Having the right format and the right picture can influence a lot the future of your content. More and more businesses invest in the visual appearance of their content. That’s why 51 percent of B2B marketers prioritize creating visual assets as part of their content strategy.

Optimize Image File Weight

Reducing the image quality can improve a website’s speed for loading the page faster. Fast websites mean better user experience, which in turn leads to increased conversions. According to a study by Kissmetrics, 1-second delay in page response can result in a 7% reduction in conversions.

An even bigger problem is for mobile users. Images account for 68% of total page weight and tend to be too large, too many and often times unnecessary, slowing down the page load and preventing the user from accessing the information.

The size of an image is given by its quality, or the number of pixels. If a picture has more pixels, it will lead to a higher size, dimension, and quality. That’s why reducing quality by 15-20% is recommended for JPEG and PNG formats. A lot of dedicated softwares have this option.

In Adobe Photoshop, for example, for both JPEG and PNG there is the option to optimize images for web. The steps are quite simple: Export » Save for Web » Quality 85% (Use the photo viewer on the left to determine if you can compress the picture more and how it looks) » Click Save.

Reduce quality to 85 percents for JPEG formats1

The higher the percentage, the better the quality of the photo. For PNG pictures, there are other optimizations you can choose from, such as PNG 8 bit and PNG 24 bit. It would be recommended to save it as a 8-bit png to have a lightly sized pictured.

Save for Web as PNG optimization

Affinity Photo is another option for compressing images, which can be similar to Photoshop, but cheaper. In the example below, you can see that the image size is 3.19 MB.

Affinity Photo save for web option

For a high export compression efficiency at 55% quality, the size will decrease at 303 kB, which is 10x times lighter.

Compressed image with Affinity Photo

There are additional, easier to use softwares in order to reduce the quality of images, such as Gimp and other small softwares for beginners, such as GIFsicle, JPEGtran, JPEG Mini, OptiPNG, pngquant, FileOptimizer, ImageOptim (see the picture below).

ImageOptim Save for web option

If you want to choose the easiest way and not to download any software, there’s the option to use online editing tools for compressing images. TinyPNG and Trimage are two of the most used.

PPI save option

There is also the PageWeight by imgIX, where you can add your website and evaluate the “amount” of visual content. For that, there are calculated three main metrics for each site, represented using color bars (light, recommended and heavy) as you can see in the screenshot below. In our example, we have a light website content weight, light image weight and a few recommendations for a better image optimization.

Image Weight on a site

Below, we can see an exemplified report and the actions that must be taken:

How images are affecting your page weight;
Your worst performing image;
Your page’s image breakdown.

Page Weight Report

For each result, there are some recommended actions we could take to improve the delay of your load page, optimize images to lower the weight.

Save Images at Smaller Resolutions

Another image optimization solution is to save pictures at a smaller resolution. Resolutions refer to the number of pixels in an image. The editing software identifies the resolution as the width and height of an image and the number of pixels in that image.

For example, if you have an image that is 500 pixels wide and 281 pixels high (500×281), it will have 140,500 pixels (we multiplied the number of pixels on width and height), which means 141 KP.

For a larger image, the resolution will be bigger. For example, if we have a high-quality image at 1920×1080, the resolution will be 2.07 Megapixels.

In graphics editing software we have the possibility to choose your image dimensions and resolution, which can be a little bit misleading, because we cannot have images with the same size on different resolutions.

Save images at a smaller resolutions

An image with 500×281 at 72 ppi, 300 ppi and 1000 ppi will look exactly the same and the number of pixels will be 141 KP.

HTTP Archive performed some interesting analyses regarding the breakdown of website sized by content type. The results were incredible. Below you can see data from that report. You can easily see that images have the highest weight on a website.

Average bytes per page by content type

The sizes presented in the chart are the transfer sizes, therefore the compressed responses are counted to be smaller than the original, uncompressed content.

Google’s PageSpeed Insights can show you images that need to be compressed and the space you’ll save after that. In the example presented below, you can see the files that need to be compressed. If you compress them, you will save 1.1MiB.

Optimize images for Page Speed Insights

Pixlr Online Photo Editor is a free and online option for lots of editing needs and it can be used for saving images at smaller resolutions. Also, you can use it to apply layers and effects. It has a similar interface as Adobe Photoshop.

Resize Images to Scale

When you upload images on your website and want to optimize them, it is recommended to resize them to scale, and not let CSS resize them. This method can be applied only if don’t have responsive pages, otherwise it is not relevant. Another thing worth mentioning is the fact that you shouldn’t just scale images without taking any other optimization techniques into account. It works best with the next recommendation, reducing file sizes through plugins.

Being a WordPress user, you have a lot of advantages. For example, in this case, your images will be resized by default when you add them to the media library. You can easily access that option if you go to Settings » Media. The max width of the picture must be close to the width of your site. This way, CSS will not resize your images down to fit inside.

wordpress-media-settings

Some other recommendations worth mentioning in this case are:

Use CSS3 effects as much as possible;
Save your images at the dimension you want instead of letting HTML or CSS resize them;
Crop the white spaces from images and recreate them by using CSS to provide the padding;
Reduce the bit-depth to a smaller color palette;
Choose web fonts and avoid placing text within images because this way you won’t have problems at scaling and it will save space;
Use raster images (represented by a collection of countless tiny squares/pixels) only for scenes with lots of shapes and details;
Minify your images with Gzip compression.

Reduce the File Size Using Plugins

If you’re a WordPress user, you should be glad to find out that there are also automatic ways to compress your images, by using plugins.

Plugins can work very well as a second step for image compression. Don’t ever use it alone. For example, adding a picture that has 2MB in the library can result in eating up your web hosts disk space really fast. You need to select the plugins that suit you the best and get to work. For each plugin the steps are easy:

Sign in your WordPress » Plugins » Add New » Search for the plugin » Install now and wait for a few seconds » Activate. Then, if you like you can go to the specific Plugin and look through Settings to make sure everything is according to your needs.

WP Smush, CW Image Optimizer, Insanity, Hammy, SEO Friendly images or PB Responsive Images are just a few examples of plugins that will automatically and losslessly compress your images. All the plugins can be used to optimize images that were previously uploaded or added after the install.

Below you using before and after compressing images. For the uncompressed JPEGs, the website had a 1.55 seconds load time and a 14.7 MB total page size.

For the compressed JPEGs, load times were decreased by 54.88% and page size was decreased by 80.27%. The results speak for themselves:

As a suggestion, you should keep your image file size weight under 120 kb for large images (1920px & up) and even lighter for smaller images. As a general rule, keeping most images around 50 kb is the best.

Explained in an article on Optimus, the different types of compression when it comes to reducing the size of your images for the web.

Lossy compression refers to compression in which some of the data from the original file (JPEG) is lost. The process is irreversible, once you convert to lossy, you can’t go back.

On the other side,

Lossless compression refers to compression in which the image is reduced without any quality loss. Usually this is done by removing unnecessary metadata from JPEG and PNG files. RAW, BMP, GIF, and PNG are all lossless image formats.
Brian Jackson BRIAN JACKSON
Dir. of Inbound Marketing Kinsta

Remove Any Irrelevant or Unneeded Metadata

Metadata is the information stored in the image file and usually, it is generated automatically by the device that captured the image.

Additional metadata, such as EXIF data (a record of all the camera settings) can be added manually using dedicated software or directly on digital cameras. All sorts of information – such as exposure time, aperture settings, camera type, date taken, author and other information – can be embedded into an image. That information is crucial for the particular websites (photography, for example), while for other websites it might be completely irrelevant.

Sanitizing your image can be extremely beneficial for improving website’s loading speed time. If you take a look at the next picture, you’ll see what kind of information can be embedded into an image. You can easily access that data if you go to the Properties of the image and then select Details.

Image Metadata

Choose what to delete and what to keep by easily going into the Value cell for each property and deleting the content. If the file is on Read-only mode, you won’t be able to edit that information. But there are other ways to review it by using the Google Chrome extension, EXIF viewer, which will be accessible by a tiny camera from your browser. At just one click on the icon you’ll get all the Exif data.

Photoshop or Adobe Lightroom are other examples that could help you get rid of unneeded EXIF data. Go to File » File Info.

File info Photoshop

Make sure you keep the data that is important for you and delete the unnecessary image data. This way, you can optimize your images and make it easier for search engines to understand your visual content better.

Name Your Images and Add Alt Descriptions for SEO Success

Getting your images easy to read-on by Google and making them friendly will empower SEO success for your website. You can kick your SEO game up a notch by giving your images relevant names and keyword-rich alt text descriptions, without taking advantage of this and practicing keyword stuffing.

If necessary, use description for your image or caption. You can add these elements, by following the previous step, where you can save the metadata regarding the description, author and name or the file.

In case you don’t have that information embedded in the file, add it directly when you upload the image on your site. WordPress makes it easier for the user to edit the data they want Google to access.

Image-SEO-optimization

Search engines crawl both the text on your website and that embedded in your images. Make sure you don’t use generic names, such as DSCN093298.png, Image01.jpg or animation-version1.gif and so on, but rather descriptive file names. Title tags and image alt texts are crucial when a browser can’t render your website properly.

Use SVG Files to Have a Higher Clarity and Lighter Website

SVG is used for logos, icons, text, and simple images. The entire content of Scalable Vector Graphics is just text. Just take a look at the example on W3Schools. On the left side is the content of the file and on the right side is the rendered version of the text, where you could see what it looks like. That’s exactly how the users will see the SVG file. If you try to change the color or dimensions, the quality of the image won’t be damaged, it will be preserved.

Using SVG file is another recommendation for creating better websites. You can still have PNGs and JPEGs on your site, but in addition, it is very good to use vector images whenever possible.

The difference between image vectors and raster images. Just like I’ve mentioned before, raster images are used for complex scenes with irregular shapes and details. Vector images, on the other side, are ideal for images that consist of geometric shapes.

Vector images carry great advantages:

They are scalable in both browser and editing tools. You can zoom in and out without affecting the quality;
You don’t lose SEO quality. SVGs are indexed in Google the same way JPEGs and PNGs are;
Usually, SVGs are smaller than JPEGs and PNGs.

Conclusion

When someone is surfing the internet, the browser needs to download every file from your website to render it. On a large scale, that means pictures, which can store a lot of irrelevant data and pixels.

We’ve explored the topic and found lots of embarrassedly simple ways to reduce the image file size by editing the quality settings. We gathered our tips and resources that we followed thoroughly over the years. Saving an image for web, using image optimization tools, removing irrelevant metadata, resizing image to scale are just some examples on how you could optimize your images.

Use GIF and PNG formats because they are lossless. The desired format is PNG because you can achieve the best compression ratio with a better visual quality.

In the end, make sure you test your visual content using plugins, tools, and software to ease up the process.

Written by Raj….

What is SEO: How it works? The use of SEO in 2020 learn and its types.

What is SEO?

How it works?

The use of SEO and its types ?

Facebook

Twitter

Google

Feb 4 2020 SEOTags Black Hat SEO, Grey Hat SEO, Off-Page SEO, On Page SEO, SEO activities, SEO services, SEO Techniques, White Hat SEOLeave a comment

What is SEO?

(Search Engine Optimization)

abbreviated as SEO consists of all the activities intended to improve the visibility and ranking of the website in organic search results.

Everyone in world google users are searching seo on Google and the list of results displayed to the users is called “SERPs” or “Search Engine Results Pages”. If you are a site owner and if your website is not visible on the first page of SERPs, then you need to optimize your website to improve its visibility.

SEO basicaly mostly the art of improving the visibility of your website in SERPs through relevant keywords, and you need a webmaster to effectively implement the best practices of SEO.

How SEO works?

Generaly When a user searches for a phrase, term, or keywords in search engines like Google, Bing, and Yahoo! And the results provided against the query are a collection of relevant websites. But, the relevancy is not just enough to place your website on the first page of Google, there are many factors and some important of them are the DA, PA, PR, Trust Score etc.

Now you ask how search engines collect and display the results. Let us tell you the entire process:
Every search engines have their own and advanced search crawlers which are used to crawl and get the data to build an index of information. Google uses advanced search crawlers to crawl and index the websites and use those data to display the results with relevancy against the search queries.

Every web crawler collects the content of the website to build an index of the information. This is why every webmaster says that content is the king.

Important factors of SEO
Here we are telling you the important factors of SEO which affect the performance of a website in SERPs. Are you trying to learn more and more about SEO or ranking techniques to improve the SEO performance of your website, there are two important factors Google and every search engine pays attention; the On-page and Off-page SEO. However, there are more than 200 factors Google uses to determine the rank position of a website for a specific relevant search term. Here we are telling you some of the most important factors from them.

Let’s start learning about both of these important factors and we are beginning with the on-page:

On-page SEO
On-page SEO is the practice of improving the design, code, functionality, and navigation structure of the website to give users an easy to navigate and flawless user experience. A lot of things come under on-page optimization and here are the some very important of them:

Keywords

Page Titles: Page titles are very important from the perspective of both the search engines and users. A relevant title makes it easy to understand for both the search engines and visitors what kind of information the webpage carries. Always use relevant and best performing keywords to create an attractive and appealing webpage title.

Meta Description: Meta Descriptions are also an important factor and the description

When a user searches for a phrase, term, or keywords in search engines like Google, Bing, and Yahoo! And the results provided against the query are a collection of relevant websites. But, the relevancy is not just enough to place your website on the first page of Google, there are many factors and some important of them are the DA, PA, PR, Trust Score etc.

Now you ask how search engines collect and display the results.

Let us tell you the entire process:
Every search engines have their own and advanced search crawlers which are used to crawl and get the data to build an index of information. Google uses advanced search crawlers to crawl and index the websites and use those data to display the results with relevancy against the search queries.

Every web crawler collects the content of the website to build an index of the information. This is why every webmaster says that content is the king.

Let’s start learning about both of these important factors and we are beginning with the on-page:

Keywords: Keywords are the 1st thing that you should know even before starting the website development. Once you have keywords decided, you can easily use it as headings and content on the website. Keywords are the most important thing and according to your keywords, you need to write the content and make the headings. So, keywords are the first thing that you should keep from the very beginning stage of website development and marketing.
Content: Content is always the king for every website and you should use the high quality and unique content on your website. The highly engaging your content is the higher chances that your website is visible on the 1st position on the 1st page of Google search results. Make sure you are using high quality and genuine content on your website and include your best keywords wisely within your content to improve the relevance of keywords within the website.
Page Titles: Page titles are very important from the perspective of both the search engines and users. A relevant title makes it easy to understand for both the search engines and visitors what kind of information the webpage carries. Always use relevant and best performing keywords to create an attractive and appealing webpage title.
Meta Description: Meta Descriptions are also an important factor and the description text acts as an advertised content to let users understand what information the webpage serves. This is the 3rd most important thing that Google includes in snippet while displaying SERPs against a search term. Make sure to create an interactive description of the use of potential keywords and CTA. This will help your visitors to connect with you easily to avail of your services. Either, we can improve the conversion and CTA by using this best practice.
Meta Tags: Meta tags are HTML mark-ups which is important for the websites to make it more functional and to improve the SEO performance as well. There are many Meta tags available and some of them are necessary and from the rest you can choose according to your needs.
Some of the popular SEO Meta tags are:

Description
Keywords
Robots
Author
Viewport
Language
Site verification and many more.

The Journey Begins

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